Grooming Deluxe
- Brand Strategy
- Brand Identity
- Art Direction
- Touch Points
- Packaging
Year
2024
Grooming Deluxe blends devotion and expertise. Led by professional groomer Claudia, the brand reflects her dedication to horses and their well-being. Through strategic repositioning, we reshaped the brand and crafted a compelling story that embodies the essence of Grooming Deluxe.
Year
2024
Horses as Soulmates
At Grooming Deluxe, horses are more than animals; they are companions and sources of inspiration. This unique bond drives the creation of products designed with the same care and precision you’d expect for yourself.
A Source of Inspiration
The elegance and strength of horses lie at the heart of the rebranding. Luxury, refinement, and natural beauty converge in the visual identity. Close-up photography captures the sheen, movement, and unique details of each horse. Gradient colors in the branding echo the vitality and life of a well-groomed horse.
It’s in the Details
The logo incorporates horseshoe-inspired elements within a custom typeface—a subtle nod to the connection between horse and rider. Every detail, from typography to imagery, reflects Grooming Deluxe’s commitment to both elegance and functionality.
CREDITS
Photography — Shari Ruzzi & Katoo Peeters
Light — Koen Vernimmen
Video — Claude Sadik
Styling — Emanuelle Bastiaenssen
Model — Cynthia Zushi Yoka
Creative Direction – Nathalie van Durme
Visual Identity – OFF THE GRID
